:root{--y:#ffe401;--b:#090909;--ink:#151515;--g:#686868;--line:#d5d5d0;--soft:#f3f3ef;--white:#fff;--max:1600px;--pad:clamp(18px,4vw,64px);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);overflow-x:hidden;background:#fff}body.menu-open{overflow:hidden}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}p{margin:0;color:var(--g);line-height:1.58}h1,h2,h3{margin:0;letter-spacing:-.05em}h1{max-width:1100px;font-size:clamp(60px,8vw,136px);line-height:.86}h2{max-width:980px;font-size:clamp(40px,5.3vw,84px);line-height:.95}h3{font-size:clamp(24px,2.2vw,35px);line-height:1.05}.shell{width:min(calc(100% - var(--pad)*2),var(--max));margin:auto}.section{padding:clamp(85px,9vw,145px) 0;border-top:1px solid var(--line)}.eyebrow{display:flex;align-items:center;gap:11px;margin:0 0 18px;font-size:11px;font-weight:900;letter-spacing:.17em;text-transform:uppercase}.eyebrow::before{content:"";width:28px;height:2px;background:currentColor}.lead{max-width:820px;font-size:clamp(19px,2.1vw,30px);line-height:1.4}.section-head{display:grid;grid-template-columns:1.2fr .8fr;gap:70px;align-items:end;margin-bottom:60px}.section-head>p{max-width:560px;font-size:18px}.btn{min-height:58px;display:inline-flex;align-items:center;justify-content:center;gap:19px;padding:0 25px;border:1px solid currentColor;background:transparent;font-weight:900}.btn.primary{border-color:var(--y);background:var(--y)}.btn.dark{border-color:#111;background:#111;color:#fff}.btn.light{border-color:#777;color:#fff}.arrow{width:18px;height:18px;transition:transform .2s}.btn:hover .arrow{transform:translate(4px,-4px)}
.hero{position:relative;min-height:950px;display:flex;align-items:end;overflow:hidden;color:#fff;background:#080808}.hero-grid{position:absolute;inset:0;background-image:linear-gradient(#ffffff0c 1px,transparent 1px),linear-gradient(90deg,#ffffff0c 1px,transparent 1px);background-size:76px 76px}.audience-orbit{position:absolute;right:2%;top:110px;width:min(50vw,770px);aspect-ratio:1;border:1px solid #555;border-radius:50%}.audience-orbit::before,.audience-orbit::after{content:"";position:absolute;inset:16%;border:1px solid #555;border-radius:50%}.audience-orbit::after{inset:34%;background:var(--y);border-color:var(--y)}.feed-card{position:absolute;right:12%;top:165px;width:min(31vw,470px);padding:18px;border:1px solid #555;background:#151515;transform:rotate(3deg);box-shadow:24px 24px 0 #ffe4011c}.feed-head{display:flex;align-items:center;gap:12px;padding-bottom:14px}.avatar{width:38px;height:38px;border-radius:50%;background:var(--y)}.feed-head strong{font-size:12px}.creative{height:330px;display:flex;flex-direction:column;justify-content:flex-end;padding:25px;background:var(--y);color:#111}.creative small{font-weight:900;letter-spacing:.12em}.creative b{margin-top:55px;font-size:clamp(40px,4vw,70px);line-height:.82;letter-spacing:-.06em}.feed-actions{display:flex;justify-content:space-between;padding-top:15px;color:#aaa;font-size:10px;font-weight:900}.message-card{position:absolute;right:39%;bottom:12%;width:255px;padding:20px;background:#fff;color:#111;transform:rotate(-4deg);box-shadow:12px 12px 0 #000}.message-card small{font-weight:900;letter-spacing:.12em}.message-card strong{display:block;margin-top:35px;font-size:24px;line-height:1.03}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#080808 0,#080808f3 46%,#08080818 82%)}.hero-content{position:relative;z-index:2;padding:190px 0 88px}.hero .lead{margin-top:28px;color:#ccc}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:35px}.hero-meta{display:flex;flex-wrap:wrap;gap:34px;margin-top:62px;padding-top:24px;border-top:1px solid #555;color:#aaa;font-size:11px;font-weight:900;letter-spacing:.1em;text-transform:uppercase}
.fit{background:var(--soft)}.fit-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #111}.fit-card{min-height:380px;padding:30px;border-left:1px solid #111;background:#fff}.fit-card:first-child{border:0}.fit-card:nth-child(2){background:var(--y);transform:translateY(25px)}.fit-card:nth-child(3){background:#111;color:#fff;transform:translateY(50px)}.fit-card:nth-child(3) p{color:#aaa}.fit-card span{font-size:11px;font-weight:900}.fit-card h3{margin:105px 0 15px}.fit-card p{font-size:17px}
.hypothesis{background:#fff}.hypothesis-board{display:grid;grid-template-columns:.75fr 1.25fr;border:1px solid #111}.hypothesis-copy{padding:38px;background:#111;color:#fff}.hypothesis-copy p{color:#aaa}.hypothesis-copy h3{margin:60px 0 16px}.matrix{display:grid;grid-template-columns:repeat(3,1fr);padding:30px;gap:10px}.matrix-card{min-height:160px;display:flex;flex-direction:column;justify-content:space-between;padding:18px;border:1px solid #111;background:#fff}.matrix-card:first-child{background:var(--y)}.matrix-card small{color:#777;font-weight:900}.matrix-card strong{font-size:22px}.matrix-note{grid-column:1/-1;padding:20px;border-left:7px solid var(--y);background:var(--soft);color:#555}
.creative-system{color:#fff;background:#0b0b0b}.creative-system p{color:#aaa}.creative-layout{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.creative-stack{position:relative;min-height:520px}.creative-sheet{position:absolute;inset:20px 12% 60px 8%;display:flex;flex-direction:column;justify-content:flex-end;padding:30px;border:1px solid #555;background:var(--y);color:#111;transform:rotate(-3deg)}.creative-sheet:nth-child(2){inset:55px 5% 20px 18%;background:#fff;transform:rotate(3deg)}.creative-sheet small{font-weight:900}.creative-sheet strong{font-size:clamp(35px,4vw,65px);line-height:.88}.boundary{margin-top:28px;padding:24px;border-left:6px solid var(--y);background:#1d1d1d;color:#ddd}.boundary strong{color:var(--y)}
.path{background:var(--y)}.funnel{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid #111}.funnel-card{min-height:320px;padding:30px;border-left:1px solid #111}.funnel-card:first-child{border:0}.funnel-card:nth-child(3){background:#fff}.funnel-card span{font-size:11px;font-weight:900}.funnel-card h3{margin:90px 0 14px}.funnel-card p{color:#444}.funnel-card i{display:block;width:28px;height:2px;margin-top:25px;background:#111;position:relative}.funnel-card i::after{content:"";position:absolute;right:0;top:-4px;width:8px;height:8px;border-top:2px solid #111;border-right:2px solid #111;transform:rotate(45deg)}
.scope-list{border-top:1px solid #111}.scope-row{display:grid;grid-template-columns:65px .8fr 1.2fr;gap:35px;padding:30px 0;border-bottom:1px solid #111}.scope-row span{font-size:11px;font-weight:900}.scope-row strong{font-size:clamp(22px,2.2vw,34px)}.scope-row p{font-size:17px}.tracking{color:#fff;background:#0b0b0b}.tracking p{color:#aaa}.tracking-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px;align-items:center}.track-board{padding:26px;border:1px solid #555}.track-node{min-height:78px;display:flex;justify-content:space-between;align-items:center;padding:0 22px;border:1px solid #555;border-bottom:0}.track-node:last-child{border-bottom:1px solid #555;background:var(--y);color:#111}.track-node small{color:#777}.tracking-warning{margin-top:30px;padding:24px;border-left:6px solid var(--y);background:#1c1c1c;color:#ddd;font-weight:750}
.process-flow{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid #111}.process-step{min-height:300px;padding:27px;border-left:1px solid #111}.process-step:first-child{border:0}.process-step:nth-child(4){background:var(--y)}.process-step span{font-size:11px;font-weight:900}.process-step h3{margin:80px 0 14px}.report{background:var(--soft)}.report-layout{display:grid;grid-template-columns:1.1fr .9fr;gap:80px;align-items:center}.dashboard{padding:24px;border:1px solid #111;background:#fff;box-shadow:18px 18px 0 #111}.dash-head{display:flex;justify-content:space-between;padding:16px;border:1px solid #ccc;font-size:11px;font-weight:900}.dash-head span:last-child{padding:5px;background:var(--y)}.dash-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:9px;margin-top:9px}.metric{min-height:105px;padding:15px;border:1px solid #ccc}.metric small{display:block;margin-bottom:22px;color:#777}.metric strong{font-size:22px}.chart{grid-column:1/-1;height:220px;position:relative;border:1px solid #ccc;background:repeating-linear-gradient(0deg,transparent 0,transparent 44px,#eee 45px)}.chart::after{content:"";position:absolute;left:5%;right:5%;bottom:14%;height:58%;background:var(--y);border-bottom:4px solid #111;clip-path:polygon(0 80%,14% 62%,29% 75%,43% 42%,58% 55%,72% 20%,86% 32%,100% 8%,100% 100%,0 100%)}.report-list{border-top:1px solid #111}.report-item{display:grid;grid-template-columns:35px 1fr;padding:20px 0;border-bottom:1px solid #111;font-size:19px;font-weight:850}.report-item span{font-size:10px}.limits-box{padding:42px;border:1px solid #111;background:var(--soft)}.limits-grid{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid #111;margin-top:30px}.limit{padding:24px 0;border-bottom:1px solid #111;font-size:clamp(19px,2vw,29px);font-weight:850}.limit:nth-child(even){padding-left:25px;border-left:1px solid #111}.faq{border-top:1px solid #111}.faq-item{border-bottom:1px solid #111}.faq-q{width:100%;display:grid;grid-template-columns:45px 1fr 45px;gap:15px;align-items:center;padding:25px 0;border:0;background:none;text-align:left}.faq-q strong{font-size:clamp(18px,2vw,26px)}.faq-q i{width:42px;height:42px;display:grid;place-items:center;border:1px solid #111;border-radius:50%;font-style:normal}.faq-a{display:none;max-width:850px;padding:0 60px 26px}.faq-item.open{background:var(--y)}.faq-item.open .faq-a{display:block}.faq-item.open .faq-q i{transform:rotate(45deg)}.contact{background:var(--y)}.contact-layout{display:grid;grid-template-columns:1fr auto;gap:60px;align-items:end}
@media(max-width:1050px){.section-head{grid-template-columns:1fr}.feed-card{right:-10%;width:54vw}.fit-grid{grid-template-columns:1fr}.fit-card:nth-child(n){transform:none;border-left:0;border-top:1px solid #111}.fit-card:first-child{border-top:0}.hypothesis-board,.creative-layout,.tracking-layout,.report-layout{grid-template-columns:1fr}.funnel{grid-template-columns:1fr 1fr}.funnel-card:nth-child(odd){border-left:0}.funnel-card:nth-child(n+3){border-top:1px solid #111}.process-flow{grid-template-columns:1fr 1fr}.process-step:nth-child(odd){border-left:0}.process-step:nth-child(n+3){border-top:1px solid #111}.process-step:last-child{grid-column:1/-1}}
@media(max-width:680px){.hero{min-height:930px}.hero-content{padding:160px 0 70px}.audience-orbit{right:-70%;top:100px;width:145vw;opacity:.6}.feed-card{right:-20%;top:135px;width:88vw;opacity:.76}.creative{height:260px}.message-card{right:2%;bottom:43%;width:205px}.hero-shade{background:linear-gradient(0deg,#080808 0,#080808f5 50%,#08080820 82%)}.hero-actions{display:grid}.hero-actions .btn{width:100%}.hero-meta{display:grid}.fit-card{min-height:300px}.fit-card h3{margin-top:70px}.matrix{grid-template-columns:1fr}.creative-layout{gap:40px}.creative-stack{min-height:390px}.funnel{grid-template-columns:1fr}.funnel-card:nth-child(n){min-height:225px;border-left:0;border-top:1px solid #111}.funnel-card:first-child{border-top:0}.funnel-card h3{margin-top:50px}.scope-row{grid-template-columns:35px 1fr;gap:12px}.scope-row p{grid-column:2}.process-flow{grid-template-columns:1fr}.process-step:nth-child(n){min-height:220px;border-left:0;border-top:1px solid #111}.process-step:first-child{border-top:0}.process-step:last-child{grid-column:auto}.process-step h3{margin-top:48px}.dashboard{padding:13px;box-shadow:10px 10px 0 #111}.dash-grid{grid-template-columns:1fr}.metric:nth-child(n+2){display:none}.chart{grid-column:auto}.limits-box{padding:24px}.limits-grid{grid-template-columns:1fr}.limit:nth-child(n){padding:20px 0;border-left:0}.faq-q{grid-template-columns:30px 1fr 42px;gap:8px}.faq-a{padding-left:38px}.contact-layout{display:block}.contact .btn{width:100%;margin-top:25px}.legal{padding-bottom:70px}}
.site-footer{padding:85px 0 28px;color:#fff;background:#0b0b0b}.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:70px;padding-bottom:80px}.footer-brand p{max-width:430px;color:#aaa;font-size:18px}.footer-title{margin-bottom:22px;font-size:12px;font-weight:900;letter-spacing:.13em;text-transform:uppercase}.site-footer a{display:block;margin-bottom:12px;color:#aaa}.legal{display:flex;justify-content:space-between;gap:20px;padding-top:24px;border-top:1px solid #444;color:#777;font-size:12px}.mobile-bar{display:none}
@media(max-width:680px){.footer-grid{grid-template-columns:1fr;gap:45px;padding-bottom:65px}.legal{display:grid;gap:10px;padding-bottom:72px}.mobile-bar{position:fixed;z-index:40;left:0;right:0;bottom:0;display:grid;grid-template-columns:1fr 1fr;gap:8px;padding:10px;border-top:1px solid #ddd;background:#fff}.mobile-bar .btn{min-height:48px;padding:0 8px;font-size:12px}}